Phase Plan




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Phase I: Concept Development and Design, Regional Partnerships, Organizational Development, Preliminary Studies, Pledges / In-Kind Support

Action Notes Date
     
Concept Development and Design

Alliance for Progress, Wolfe County Monument Advisory Committee, Appalachian Heritage Alliance

10/01 – 10/04

Acquire specialists Signed premier KY artist Sam McKinney and science expert Professor Henry Gurr as co-designers.

1 /02 -12/03

Develop Regional Partnerships and Support Mountain Parkway Trails Corridor, a division of SEKTDA, signs on as major sponsor. Eleven counties represented at this time. KY River Resource and Conservation District joins.

5/02 – 6/02

Letters of Support Eleven County Judge Executives, Magistrates, Mayors, Councilmen, over two-dozen regional civic and local government agencies, KRADD, sign letters of support.

10/02 – 2/03

Expand grassroots support Consensus building, public awareness, email list, speaking engagements

10/02 – 12/06

Form Multi-County Advisory Board Consists of public officials and interested people from all surrounding counties

12/02

Strengthen Multi-County affiliations Three Dimensional Model Display on-tour to surrounding counties

8/05 – 12/06

Organizational Development Formation of Board of Directors, By-laws and Articles of Incorporation, attained 501©3 status

4/06

Website development www.AppalachianHeritageAlliance.org

9/04

Strategic Plan University of Kentucky Professor L. Garkavich, Phd.

3/06

Preliminary Studies / Grant Writing Funding secured from several sources
Economic Impact / Feasibility Study Mt. Parkway Trails Corridor (SEKTDA) $24,000. Certec, Inc. Results overwhelmingly positive.

4/04

Marketing Study Mt. Parkway Trails Corridor (SEKTDA) $20,000. Certec, Inc. Results overwhelmingly supportive of project.

11/04

Preliminary Site Study / Evaluation Mt. Parkway Trails Corridor (SEKTDA) $15,000. Carman and Associates. Results overwhelmingly positive. Includes basic level Ecological Survey and Environmental Site Assessment.

7/05

Architectural Renderings Mt. Parkway Trails Corridor (SEKTDA) $5,000. Carman and Associates

7/05

Three Dimensional Rendering Mt. Parkway Trails Corridor (SEKTDA) $2,000. Sam McKinney Arts

8/05

Flex-E-Grant KY ARC, Governor’s Office of Local Development, $20,000.

4/06

Wolfe County Fiscal Court $2850 added to Flex-E-Grant

4/06

Informational Brochure Mt. Parkway Trails Corridor (SEKTDA) $4,500 Cable and Cable

4/06

     
Total cash expenditures $93,350  
 
Pledges
Wolfe County Industrial Board $20,000 (with pledge of “substantial” support after land is acquired)
Lee County Fiscal Court $10,000 (for land acquisition)
Wolfe County Fiscal Court Pledge for “Whatever we can do.”
Other Once the land is acquired, we expect contributions, In-Kind, and pledges from surrounding counties
Total Pledges $30,000
     
In-Kind Support
Wolfe County Fiscal Court $1860 In-Kind for Flex-E-Grant plus
Appalachian Heritage Alliance $1,200 In-Kind for Flex-E-Grant
Individual contributions $3985
In-Kind and Volunteer support, Administration, Grant writing, etc. (Special thanks to Appalachian Heritage Alliance) $160,600

Through 12/06

Total In-Kind $167,645  
     
Total Input to Project $290,995  
     

Phase I complete – 12/06





PHASE II

Phase II: Land Acquisition, Site Preparation and Development, Architectural / Engineering / Scientific fees, Organizational Development



Action Notes Cost
 
Land At the beginning of this project in 2002, land in the selected area was appraised at $3,000 -5,000 per acre. It is now appraised at $8,000 - $10,000 per acre. The original 30 acres needs to be protected by also acquiring the adjacent 31 acres. Original 30 acres $300,000 Adjacent 31 acres $310,000
Acquisition of Land Define appropriate criteria, review, select, negotiation, sign option when appropriate, acquisition  
Obtain required permits Staff
Secure agreements on provision of utilities Staff
Site Preparation and Development Two estimates conducted on construction costs of project. $892,050
Architectural / Engineering / Scientific fees Advertise for bids, evaluate, hire. Science consultant was previously secured. $608,793
Site surveying/Layout, Testing, Quality Control $26,600
Excavation, Demolition, and Grading (including Nature Trail) Primarily rock excavation and dispersal $1,677,500
Erosion control Silt fence, Construction entrance, water quality control riser pipe system $25,596
Utilities Sewer extension, Drainage, Electric, Lighting $127,235
Access road, parking, signage $547,108
Administration, Grant writing Grant writing to seek further partners, both private and public, is a continuing priority. Hire project manager/grant writer, secretary. Office supplies. $100,000
Organizational Development Evaluate process to insure efficient and effective board oversight.
Develop annual operational budget and 3 year financial plan Board will seek professional input
Regional Commitments Continue to seek resource commitments, financial and in-kind, from regional local governments, arts, tourism, crafts, and heritage organizations. Obtain support from State.
Capital Campaign Acquisition of the land opens the door to private and public funding sources. When 20% of funds are raised, a Capital Campaign following accepted models will be initiated. The Development Office at Berea College has offered guidance.
Periodic Review of Project Board, Advisory Committees
Total for Phase II $4,614,882





Phase III

Phase III: Monument Site Construction



Action Notes Cost
 
With the completion of Phase II, the preparation of the site is ready for construction of the traditional musical instrument wind harp sculpture. The fabrication will be off-site by a Kentucky company under strict oversight by the artist, project manager, and scientific consultant. The instruments will be trucked in and assembled on site.
 
Implement Phase II work with planner, designer, artist, scientific consultant, architect Aspects from Phase II, III, and IV will overlap. $100,000
Advertise for bids, evaluate, hire metal fabrication company Board
Monument Site construction Instrument fabrication, materials, viewing platform, set-up $5,000,000
Asphalt trail (8’ width) 5,021 ft @ $18 per linear foot $ 90,378
Contingency fee (on construction) @ .15 $763,557
Total Construction $5,940,378
Administration, Grant writing Grant writing to seek further partners, both private and public, is a continuing priority. General administration, salaries $100,000
Capital Development Continue Capital Campaign by building on the success of Phases I and II. Continue to follow guidance by the Development Office experts at Berea College.
Regional Commitments Continue to seek resource commitments, financial and in-kind, from regional local governments, arts, tourism, crafts, and heritage organizations. Obtain continued support from State.
Total for Phase III $6,053,935




Phase IV

Phase IV: Celebration Center (Visitor/Info/Interpretive Center) Construction

Action Notes Cost
 
The Monument Site is the “hook,” the International Logo that will draw visitors to our region. The Celebration Center will educate them about our culture, heritage and about all the interesting things for them to do and see while in Appalachian Kentucky. A primary mission of the Celebration Center is to disperse the visitors across the region to spend their money. The Eastern Kentucky Heritage Monument is not and “end-point” destination. It is a Magnet Attraction, a staging ground for the entire region.
 
Celebration Center (Visitor, Information Center) Construction Interior and exterior, including high tech features $4,500,000
Advertise for bids, evaluate, hire Board
Implement Phase III work with planner, designer, artist, scientific consultant, architect Aspects from Phase II, III, and IV will overlap. $100,000
Indoor (or attached) Theater Approx. 200 seats $1,500,000
Asphalt and concrete work
Flat slabs for walks, etc 1,100 @ $50 each $ 55,000
Heavy duty asphalt pavement (parking lot) 7,269 sq yds @ $22 sq yd $ 159,918
Striping 2,052 ft @ $.40 per linear ft $ 821
Landscaping $16,675
Amphitheater $225,000
Site Accessories Interpretive, Directional, Handicapped Accessible, and trail signage, Site furnishings $37,900
Total Construction $6,595,314
Contingency fee @ .15 $989,297
Administration, Grant writing Grant writing to seek further partners, both private and public, is a continuing priority. General administration, salaries $100,000
Capital Development Continue Capital Campaign by building on the success of Phases I and II. Continue to follow guidance by the Development Office experts at Berea College.
Regional Commitments Continue to seek resource commitments, financial and in-kind, from regional local governments, arts, tourism, crafts, and heritage organizations. Obtain continued support from State.
Total for Phase IV $7,684,611





Phase V

Phase V: Operation

With completion of construction, the Eastern Kentucky Heritage Monument enters its operational stage. These areas will be addressed in detail at a future date. A few general, preliminary considerations include: 1) Hire Executive Director and Facility Manager 2) Develop Marketing Plan 3) Develop event / activity plan 4) Acquisition of equipment for maintenance or contract out 5) Determine if core facilities (theater, café, gift shop) will be wholly owned or leased out 6) Hire, train staff7) Develop partnerships with regional tourism entities 8) Develop plan for integrating tourism opportunities within the region 9) Identify regional assets and computerize for the viewing screens 10) Computerize signatures with signature screens 11) Involve Music Stars 12) Website Development


Sources of Operational Income
Entry fee: $3.00 per person (Feasibility Study predicts 700,000 visitors per year by third year of operation.) $2,100,000 per year
Gift / gallery sales The estimate from the feasibility study is $450,000 per year. It must be considered, however, the Gift/Gallery sales are not a priority at the Monument. A primary mission is to send visitors to other places across the region to make purchases.
Food sales The small café is a service to the visitors. It is not a revenue generating priority but it will provide revenue. The Monument’s role is to promote other venues rather than to compete.
Event rental fees for facility (conferences, weddings, etc.) $50 - $500 per event
Community performances and concerts; gate and concessions To be determined
Donations to Eastern Kentucky Heritage Monument, fund raisers Tax deductible
Educational Field Trips Goal is to be revenue neutral
Continued grant writing To expand educational and cultural programming.




The Eastern Kentucky Heritage Monument will be a self-sustaining enterprise with a positive cash flow.